StarVista LIVE Acquires Stake in Abbey Road on the River Festival
For Immediate Release
November 29, 2016
StarVista LIVE ACQUIRES STAKE IN
ABBEY ROAD ON THE RIVER
Plans Underway To Enhance Event For Its 20,000 Fans,
Expand Festival To New Markets
And Develop New Live Entertainment Programs For Baby Boomers and Families
(Louisville, KY) November 29, 2016 --- StarVista LIVE, a leader in live entertainment, announces it has acquired a financial and operational stake in Abbey Road on the River, a five day music festival that draws over 20,000 fans annually and is dedicated to the music and influence of The Beatles. The new partnership will heighten the current festival’s artistic and experiential components and develop companion events in new markets throughout the country, as well as build new programs. Abbey Road on the River was founded in 2002 and currently takes place in Jeffersonville, IN, on the northern banks of the Ohio River across from downtown Louisville, KY. StarVista LIVE, associated with the Time Life brand, creates unique entertainment experiences that bring fans together to relive their favorite moments, create new memories, and enjoy unparalleled access to the superstars they love.
The two companies previously worked together when Star Vista LIVE contracted with Abbey Road On The River to bring some of Abbey Road’s favorite Beatles-themed entertainment to perform on their Flower Power Cruise and 70s Rock and Romance Cruise as well as to introduce the cruises to Abbey Road’s customer base.
“Abbey Road on the River is in its 16th year and is one of the few music festivals in the USA with our size and longevity that focuses on entertaining baby boomers and their children,” says the festival’s producer, Gary Jacob. “Working with StarVista LIVE to reach more fans on a national scale and through new events is a tremendous opportunity. At the same time, they’ll bring their relationships and expertise to our flagship festival and make it even more incredible for everyone there. It’s a perfect fit for us and our community.”
“Abbey Road on the River and StarVista LIVE share a similar mission – to create emotional connections through music while building and nurturing friendships and delivering great entertainment to passionate audiences,” adds Mike Jason, StarVista LIVE Senior Vice President of Live Entertainment. “From the moment we started working with the Abbey Road team, we wanted to help Gary Jacob expand his reach, add events and bring the festival experience to adults and their families.”
As part of the acquisition terms, Jacob will continue in his role as producer of the festival while also working closely with StarVista LIVE to expand the event to multiple locations and develop new live entertainment projects. The two companies plan to build upon the successful Abbey Road on the River concept, share it geographically and expand its artistic offerings. The collaboration brings StarVista LIVE’s access to unparalleled entertainment, via relationships built within its Time Life division as well as their successful and star-studded music cruise programs, together with Jacob’s production skills to create music events for the Boomer Generation, their families and all fans of the era’s music.
About StarVista LIVE:
StarVista LIVE creates unique entertainment experiences that bring fans together to relive their favorite moments, create new memories, and enjoy unparalleled access to the superstars they love. StarVista LIVE cruise events include the Malt Shop Memories Cruise, the Soul Train Cruise, the Flower Power Cruise , the Rock and Romance Cruise and The Country Music Cruise. StarVista LIVE is a division of Direct Holdings Global. Direct Holdings Global is a leading multi-channel marketer with a broad portfolio of products and services, most notably associated with the success of the StarVista / Time Life brand, delivered with a commitment to excellence and integrity. Additional information about StarVista LIVE can be found at:
About Abbey Road on the River:
Abbey Road on the River (AROTR) is one of the two largest Beatles tribute festivals in the world. It began in Cleveland, OH in 2002, moving to the Louisville in 2005 and will relocate this May to the new Big 4 Station Park in neighboring Jeffersonville, IN. While the music of The Beatles is the primary influence of the festival, top national acts like The Beach Boys, The Zombies, Jefferson Starship, Felix Cavaliere, Peter Noone, and The Orchestra have performed. Several generations of fans and families call Abbey Road on the River the weekend they mark their year by.